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Digital signage for horeca: tips and best practices

How to get the most from digital signage in restaurants, cafés, and hotels. Menus, wait times, and promos. Without reprinting or extra hardware.

Guide · updated regularly

Use digital menu boards where they’re visible: terrace, counter, or entrance. Update items and prices from one dashboard so every screen stays in sync. That way you can change for breakfast, lunch, or dinner, or run daily specials, without reprinting.

If you show wait times or queue info, keep it simple and visible. One clear message (e.g. “Now serving” or “Estimated wait”) reduces perceived wait and sets expectations. Update the source (e.g. your system or manually) and let the screen refresh automatically.

Promote combos, LTOs, and events on rotation. With AI-assisted content creation you can generate new slides in minutes. Run the same playlist across locations for consistency, or tailor per venue from one dashboard. firmo runs on any TV, so you don’t need media players. Just open the player URL and assign a playlist.

More guides

  • What is digital signage?
  • Digital signage costs: what to expect
  • Best digital signage software: what to look for

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